The Rich Use the Web Mostly for Money, Food & Porn |
The Rich Use the Web Mostly for Money, Food & Porn Posted: 25 May 2011 01:23 PM PDT In real life, the wealthy have many of the same preoccupations of the rest of us: money, food and other things that will go unmentioned, since we're a family blog. As it turns out, they have many of the same preoccupations online. But their priorities online are slightly different from the rest of the population's. According to a survey from the Affluence Collaborative, the primary online activity for the wealthy is to “check your bank account or make online money transfers.” Fully 86% of those earning $500,000 or more said they go online for banking. That's roughly equal to the rest of the population. But there are three areas where the rich differ: food, news and sex. According to the survey, the wealthy consumer read more news online. Fully 70% read national news websites (including WSJ), compared to only 44% for the general population. And the wealthy use the web far more for restaurants. Fully 61% use the web to make a reservation at a restaurant or “check into” a location, using sites like Foursquare. Only 13% of the rest of the population uses the web for restaurant reservations, and only 23% use the “check in” sites. As for sex, fully 38% of the wealthy visit adult sites, far higher than the 23% for the rest of the population. There was one area where the wealthy lagged the rest of the population: wasting time. The wealthy were less likely than the rest of the population to “casually surf the web and pass time.” Do you think the wealthy are different online? |
You are subscribed to email updates from The Wealth Report To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
No comments:
Post a Comment